Design works when one person owns it — from brand to product. I am that role.

Started on the brand side — identity, guidelines, brand presence on social media (Paradox).

Then joined PASHA Bank as its first designer — a first experience in banking and the corporate world — and built a design team around that role, growing into a Senior position.

At Guavapay, led a team focused on product: interfaces, design systems.

Now at Bir Ecosystem, heads the graphic and web design function — all design output runs through one owner: web, design systems, mobile apps.

Over 8 years, completed the full loop of a company's design — not choosing between brand and product, but going through both and now leading both.

Education

Azerbaijan Architecture and Construction University
2013–2017
Graphic & Interior Designer
British higher school of art & design at Moscow, Russia
2019
Visual Communications
SKVOT — POP CULTURE SCHOOL
2021
Art Direction

Experience

Bir ecosystem
2025–2026
Design Team Chapter Lead
Guavapay
2023–2025
Design Team Lead
PASHA Bank OJSC
2020–2023
Senior Graphic Designer
Paradox Branding Studio
2017–2020
Graphic Designer
Creative SHAMANS Bureau
2017
Graphic Designer

What languages do I speak and work in?

Azerbaijani
Russian
English

What can I do

Building a design function from scratch
Without the role, design lives as scattered requests with no owner. I set up the function itself: process, roles, hand-offs, and the standard everything is measured against.
Connecting brand and product
Brand and product usually drift apart — the campaign says one thing, the interface another. I keep both sides in one system so the promise and the screen match.
Owning the whole design loop
When design is split across vendors and teams, nobody answers for the result. Every design output — web, identity, mobile — runs through one owner.
Design systems as infrastructure
A library nobody maintains becomes a slower way to design. I treat the system as infrastructure: versioned, documented, adopted, and audited against production.
Hiring, allocation, quality control
Headcount alone does not produce quality. I hire, distribute work by strength, and hold a review loop so the output stays at one level regardless of who did it.
Craft: 3D and illustration
Direction without hands-on craft turns into briefs no one can execute. I still produce — 3D, illustration, key visuals — and that keeps the bar concrete.
AI automation
Routine production eats the time meant for thinking. I automate the repeatable part of the pipeline so the team spends its hours on decisions, not on redraws.